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Visa and Mastercard Raising Rates in 2024: What It Means for Your Business and How to Navigate the Changes

Audriana Talamantes

Founder and CEO of Payment Force

Introduction:
In 2024, both Visa and Mastercard have announced increases in transaction fees that could impact businesses of all sizes. As one of the largest payment networks in the world, these companies set the rates that merchants are required to pay for processing credit card payments. For small business owners, understanding how these increases will affect your bottom line is crucial. In this blog post, we’ll break down the rate hikes and offer tips on how to minimize the impact on your business.

What’s Changing?

Both Visa and Mastercard are implementing adjustments to their interchange fees in 2024. These fees are what banks charge merchants for processing credit card payments, and they make up a significant portion of the overall payment processing cost.

These changes, though seemingly small, can add up quickly, especially for high-volume merchants or businesses that process a large number of credit card transactions.

Why Are These Rate Increases Happening?

The increases are part of Visa and Mastercard’s regular adjustments to their interchange pricing structures, which are influenced by several factors including:

Visa and Mastercard adjust their rates periodically to remain competitive and to account for these operational and market dynamics. While these adjustments are somewhat predictable, they can still catch business owners off guard, especially if you haven’t planned for the impact.

How Will These Increases Impact Your Business?

For most businesses, particularly small businesses, Visa and Mastercard’s rate hikes will result in higher payment processing fees. The increase might seem modest for individual transactions, but for businesses that handle a high volume of payments, these fees can quickly add up. Here’s what businesses can expect:

While the rate increase might not seem substantial for individual transactions, businesses that process large volumes of payments could see an increase of thousands of dollars annually in processing fees.

How Can You Minimize the Impact?

Although there’s no way to completely avoid the rate increases from Visa and Mastercard, there are several strategies your business can implement to help minimize the impact on your bottom line.

1. Consider Alternative Payment Methods

Encourage customers to use lower-cost payment options like debit cards instead of credit cards. Debit card transactions generally come with lower interchange fees. Additionally, offering alternative payment solutions like Apple Pay or Google Pay could help reduce credit card processing costs.

2. Negotiate Your Processing Fees

Payment processors often have room to negotiate fees, especially for businesses that process a large volume of transactions. Contact your payment processor and discuss potential ways to reduce fees or ask for a rate review. It’s also a good idea to compare processors to see if you can find a better deal.

3. Optimize Your Business’s Risk Profile

Visa and Mastercard may impose higher fees on high-risk businesses, like those in e-commerce, travel, or subscription services. By improving your fraud prevention, security protocols, and compliance with PCI standards, you can potentially reduce the fees associated with higher-risk transactions.

4. Leverage Level 3 Processing

If your business processes B2B payments, using Level 3 processing can significantly reduce interchange fees. Level 3 processing allows merchants to pass more detailed transaction information (such as line-item data) to the credit card networks, which can qualify your business for lower processing rates.

5. Review Your Contract Regularly

Make sure to review your payment processor contract regularly to ensure you’re getting the best possible rates. Some processors may pass on these rate increases without providing any alternatives, so it’s important to be proactive in staying on top of your fees.

Conclusion

Visa and Mastercard’s rate hikes in 2024 are a reality that many businesses will need to navigate. While the fee increases may seem small at first glance, they can have a significant cumulative impact on your business’s payment processing costs. By staying informed about the changes and implementing strategies to reduce the impact—like exploring alternative payment methods, negotiating with processors, and optimizing your business’s payment processing setup—you can protect your margins and continue to thrive despite these industry-wide shifts.

If you’re unsure how these changes will impact your business or want to explore ways to lower your payment processing fees, feel free to contact us. We specialize in helping businesses like yours minimize fees, optimize payments, and streamline operations.

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